Cryptocurrency might change the way our economies work and become a new foundation for future financial systems. This is far from being a fact at this point, but the disruptive potential is definitely there. E-cash might not end up being the paradigm shift many think it to be, but that is no reason to underestimate the change.<\/p>\n
But what does the advent of cryptocurrency and blockchain technology mean for the future of marketing? Here is what we think the marketers should keep in mind.<\/p>\n
A large part of the of the cryptocurrency\u2019s appeal is a promise of anonymity. As privacy concerns grow among the consumers, it is not difficult to understand why a lot of them might turn to blockchain technology in an effort to reduce their digital imprint. This means one thing \u2013 the wealth of information we currently possess on users due to the platforms like Facebook willing to sell their data might be a thing of the past.<\/p>\n
The information about the transactions has the potential to become completely anonymous, and that is a serious blow to marketers\u2019 ability to study purchasing habits to determine customers\u2019 preferences. The rise of new networks like Steem<\/a> or SocialX<\/a> means that there\u2019s now an alternative to the established social behemoths, and while it might take a while for the general populace to catch on to this new world, dismissing it would be unwise.<\/p>\n This means two things:<\/p>\n Regardless of the impact of the cryptocurrencies on our current systems, we should be able to adapt to the future. It\u2019s reasonable to assume that consumers will not wish to part with their data as easily as the platforms do now, not without a fair compensation. On the other hand \u2013 what could be a clearer indicator of interest in your brand than a consumer making a conscious decision to give up personal information?<\/p>\n\n \n